Friday's Frets - Magazine Inserts

fret

  [fret] (noun): an irritated state of mind; annoyance; vexation.

Friday's Frets are my little rants about something that annoys me, most often without reason. We all have them, those little peeves that you may or may not notice.

My complaint this week are those little postcard size card stock magazine inserts.  You know the ones I am talking about, the advertisements /postcards /coupons that are meticulously maliciously  placed inside every magazine so it opens to a specific page. I understand some brand pays big bucks to make sure the magazine opens to their ad but it is just annoying to me.

They make it almost impossible to flip leisurely through the pages. You must use both hands. One hand is need to maintain order and the other for turning the page. And heaven forbid you need to set the magazine down mid-article to check dinner or turn the volume down on the TV. "WHOOP THERE IT IS" back to page 112 the new skincare ad in a flash. And do I remember what page my article was on....NO.

I know what you are thinking, this could be avoided by tearing them out before even beginning to peruse the magazine. Nope not gonna work! They are smart, those magazine folks. They perforate those things making you think they made it easy for you but really it just leaves enough of the insert to continue directing you to where they want you. 

All in good advertising!!

Happy Friday Everyone